The 5 Fast Factor Checklist to a Great Landing Web Page
When doing PPC advertising the landing web page plays a considerable role towards your success. A bad landing web page will certainly "eliminate" the likelihood of capturing a lead even for the most targeted site visitor for they will leave your site. With more PPC advertisement networks placing a great deal of emphasis on "Quality Score", for affiliate items it ends up being a lot more essential to have a great converting landing web page. Below is a fast to-do list that will assist you in reviewing your "getting" pages and facilitate your approach to making far better pages should you require.
No. 1 is: Call to Action
Are you telling your visitors just what to do or do you permit them to determine exactly what they will do (likely allowing them to make the wrong move and leaving your website)? A clear call to action is necessary! - in making a good landing page. The visitor should recognize instantly just what the (landing) web page is attempting to sell him/her. Use really clear legible content (exceptionally understandable). Make use of large common type fonts and at some point spruce them up with unique graphics and symbols. Beware not to over-do it, as you don’t want your sales pitch to be hidden in among a "Photo War Zone."
No. 2 is: Match the appearance and feel of the existing internet site being promoted.
Under no scenarios should one’s landing web page change in concept from the remainder of the website. Keep the very same appearance and the very same shades. You can play with the navigation bar a little as well as conceal it to some degree at the end of the web page to lower the risk of visitor leak. You wish your visitors to go out with the [cloaked] affiliate link. Any other pages of the internet site you want to have open in a new web browser window in that the laning web page stays open and is accessible at all times.
No. 3 is: Place the Sales material above the layer.
It's essential for your conversion rate to keep every one of the essential details and even the Sign Up button above the fold of the page. The fold of a website is the factor where a visitor would have to scroll down inside the web browser home window to understand the continuing content of the landing web page. Landing web pages ought to adhere to a 800 x 600 resolution to satisfy 99% of all lcd resolutions still available. If someone is surfing the internet with a 640 x 480 resolution they would certainly not view a forest for all the trees anyway.
No. 4 is: Content on Landing Pages.
Considering that the application of the Quality Score by PPC advertising and marketing networks many marketers have seen their minimal quote rates go, since their landing pages do not meet the high quality standards needed nowadays. Especially Google Adwords needs for people clicking on those web links to have a "top quality experience" when attacking the landing page of an advertiser. The "crawlers" of the PPC networks scan the landing pages and also the surrounding pieces of the internet site to figure out if the requirements of the quality regulations are fulfilled or fail otherwise in certain aspects. If your landing web page is generally made from a chopped up Photoshop photo there is not much needed to figure out the quality of your landing page. Consequently, it is highly critical to have actual “message” material on your squeeze page to aid Google and also the various PPC networks to "check out" your landing web page to appropriately access and even appoint a quality credit score.
No. 5 is: Page Navigation.
This kind of hyperlinking evidently provides the impression that the landing page is actually part of a total website and is not simply an "ad".
Driving Traffic to Your Landing Page
Your approach and article must be consistent. Include logo or trademark data that links back to your landing web page; however, do not spam. As an alternative, place beneficial statements. This is not only far more ethical, but simply a lot more efficient in the long run. Spam acquires dislike. Excellent statements acquire acceptance, causing folks to follow your hyperlink and visit your items.
One fast method to obtain traffic is through a joint venture. You could take part in a joint endeavor by putting together a listing of feasible "partners"-- or folks that may be able to assist you in some mutually-beneficial means. This list could include other listing proprietors in your niche, website proprietors in your particular niche, as well as experts.
Another method in which you can drive traffic to your landing page is with the use of a blog site as well as via online forum postings. It is necessary that you do not spam (as many companies do), keeping activity on the up-and-up; it will serve you well for the long run. Get involved on the forums, offer people something of value; after a while incorporate your product in your signature. Connect with individuals on the online forums who function in similar fields.
There is simply one crucial thing you must keep in mind when involving joint venture companions - that is to make it as fast, simple, and helpful for them as possible. If they have no reward for doing it, they most definitely will not respond to you. Additionally, make it easy - if it isn't very easy, they'll approve various other joint venture offers over yours.
Fortunately, you do have another alternative: human contacts; this is where most Internet marketing professionals fall short. They do not realize the power of human relationships because they are so mesmerized in the concept of making purchases and also gathering large checks without needing to take care of clients as well as customers.
With regard to driving web traffic right into your landing web page using ppc promotion and also organic seo - both of those approaches can be effective; however, they both often have rather high obstacles to start and also call for a considerable amount of work.
Two Part Landing Page Video Series
Part 1: The Perfect Landing Page - Design
Part 2: The Perfect Landing Page - Writing Strategy